Cala Homes Case Study
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Increase in website inquiries.
Extra leads generated monthly.
CPA for high-intent home buyers.
"Since partnering with CommVersion, our website conversion rate has increased by 36%, which equates to an extra 500 leads per month. The quality of the leads has enabled us to accelerate the time it takes us to close a sale.We were also impressed by the ability to lower our CPA.The level of service has been second to none. I'd recommend SmartChat to any housebuilder. It's a no-brainer.”
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Always looking for ways to maximise return on investment.
Cala Homes was already investing heavily in marketing to drive traffic to their website. With increasing website visitors, they sought a solution to maximise these opportunities and convert more leads. Some of the objectives they needed to prioritise include:
Generate more high-quality leads from existing traffic
Cala Homes aimed to increase not just lead volume, but also lead quality. Both factors are essential for generating more from their marketing spend and helping the sales team close new opportunities, faster.
Offer a new channel for prospects to engage with the business
Research shows that more than 40% of prospective customers favour live chat as a channel to make initial contact. Cala was looking for a seamless and scalable solution to provide the best possible experience for website visitors.
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94% of our trials turn into long-term customers
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A renowned housebuilder with a history spanning over 145 years.
Cala Homes specialises in crafting high-quality homes across Scotland, the Cotswolds, and the South East of England. With a steadfast commitment to exceptional design, build quality and customer service, Cala has earned a strong reputation within the residential property market.
Cala Homes prides itself on delivering exceptional value, attention to detail, and a seamless homebuying experience.
Cala Homes now delivers more than 500 additional leads per month.
Increase in website inquiries.
Extra leads generated monthly.
CPA for high-intent home buyers.
AI finds the moment. Humans convert.
Every click costs.
Make every one count.
SmartChat turns your existing traffic into conversion uplift you can prove, and we'll prove the uplift before you pay a penny.
More qualified leads
Conversion rate vs bots
Trial success rate
Convert more of the traffic you already have
Turn missed visitors into qualified inquiries and real sales conversations with CommVersion’s AI-powered, human-led conversion system.
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