Appeal Home Shading, a direct-to-consumer brand specialising in bespoke shading solutions, wanted to increase the volume of qualified enquiries from their website without adding operational strain.

With strong demand driven by TV and digital campaigns, many high-intent visitors were arriving outside office hours, but a telephone messaging service meant these enquiries often went unanswered.

In-house live chat showed promise, yet limited capacity prevented consistent coverage. Appeal needed a solution built for conversion, not just engagement, and one that could prove uplift quickly