How we struck an 8% reduction on cost-per-acquisition.

Motivated by a focus on metrics and performance, Strike pursued a game-changing strategy. Their agility in seizing opportunities led them to be early adopters of SmartChat. This partnership began with a thorough onboarding process, emphasising Strike's commitment to measurable results.

Strike adopted SmartChat early and achieved astonishing results.

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The partnership between Strike and SmartChat began with the bold move of skipping the standard 14-day trial and going straight to onboarding. What do they say about fortune favouring the bold?


uplift in website conversion rate


reduction in cost per acquisition


uplift in funnel perfomance


improvement in customer satisfaction

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Quotation marks

A refreshing performance-led approach to live chat resulting in a demonstrable cost-per-acquisition improvement and better marketing ROI, even on a cost-per-chat basis. We constructed an A/B test to statistically prove the uplift of the chat service and saw an 8% improvement in marketing CPA. After working with several chat providers over the past decade, CommVersion really are a cut above the rest.”

Matt Carey
Head of Acquisition

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